Coffee cupping is the standard method used by professionals around the world to evaluate and compare coffees. Roasters, buyers, baristas, and producers rely on cupping to analyze aroma, flavor, acidity, body, sweetness, and aftertaste in a controlled and consistent way. The good news is that you do not need a lab or specialized facility to … Read More

Coffee has long moved beyond being just a morning ritual. In the world of sports and physical performance, it is widely recognized as a natural source of caffeine that can support athletes in training and competition. From endurance runners to strength athletes, caffeine is one of the most studied and commonly used performance-enhancing substances in … Read More

Coffee is one of the most consumed beverages in the world, and with every cup brewed, a significant amount of waste is generated. Used coffee grounds, coffee husks, and even spent filters often end up in the trash, contributing to landfill waste. What many people do not realize is that coffee residues are rich in … Read More

Building a memorable brand is one of the greatest competitive advantages a small coffee roaster can create. In a market where larger companies dominate distribution and pricing, storytelling becomes an essential bridge between your product and the hearts of the customers you want to attract. When done well, your brand story doesn’t just describe your … Read More

Coffee is one of the most traded commodities in the world, yet few consumers understand how the price of their daily cup is truly formed. From international futures markets to local intermediaries and final retail margins, every stage of the supply chain influences how much coffee costs. For producers, sellers, and coffee enthusiasts, understanding these … Read More

Starting a micro-roastery is an exciting venture for coffee enthusiasts looking to take their passion to the next level. Whether you’re interested in crafting small batches of premium coffee for local consumption or planning to expand into a larger commercial operation, understanding the essential components of opening and managing a micro-roastery is key to success. … Read More

Coffee is one of the most popular beverages in the world, consumed daily by millions of people to boost alertness and productivity. But despite its widespread use, many don’t fully understand how coffee interacts with our bodies, especially in relation to our focus, productivity, and sleep patterns. In this article, we will explore the science … Read More

Coffee is a world of aromas, flavors, textures, and sensations. As you develop a deeper appreciation for specialty coffee, you’ll notice that professionals—baristas, roasters, sensory analysts, and Q-graders—use a very specific vocabulary to describe what they taste. Learning these terms not only helps you better understand tasting notes but also sharpens your own palate and … Read More

Coffee is one of the most traded commodities in the world, yet most consumers have little idea of where their beans come from, how they were produced, or what happened to them along the supply chain. As demand grows for transparency, sustainability, and ethical sourcing, both producers and roasters face increasing pressure to prove the … Read More

Coffee is one of the most consumed beverages in the world, but few people stop to think about the complex logistics that take place before that aromatic cup reaches their hands. The journey of coffee from the farm to the consumer’s cup is long and intricate, involving multiple steps, each of which has a direct … Read More